Nosto is a commerce experience platform for mid-market and enterprise ecommerce teams that want personalization, search and merchandising running from one system instead of four separate apps. Founded in 2011 and now used by more than 1,500 brands, it links shopper behaviour, catalog data and content through an engine the company calls experience.AI.
Core Features
- Personalized search that reads intent from vague or misspelled queries, plus category merchandising that reorders product grids on conversion, margin and stock signals.
- Product recommendations, dynamic bundles and post-purchase upsell widgets driven by live browsing and order history.
- Huginn, an agentic assistant that surfaces revenue opportunities and coordinates work across search, testing and personalization.
- Shoppable UGC that turns Instagram and TikTok customer photos into tagged, purchasable galleries.
- Content personalization, behavioural pop-ups, A/B testing and Visual AI that auto-tags product imagery.
Use Cases / Best For
- Fashion and beauty brands on Shopify Plus collapsing three or four single-purpose apps into one stack.
- Merchandisers tired of manually pinning and burying products across large category pages.
- Retailers with tens of thousands of SKUs where keyword search stops surfacing the right items.
Pricing
Contact sales only. Nosto prices modularly: a base platform fee plus a variable fee tied to GMV and traffic, and you pay for the modules you switch on. There is no self-service free trial, although qualified merchants can run a structured proof of concept. The Enterprise block adds a 99.99% uptime SLA and dedicated infrastructure.
Our Take
Best for stores with enough traffic and catalog depth for the models to learn from; below that, the base fee is hard to justify. Reviewers rate it 4.6 on G2 and repeatedly praise how fast Personalized Search goes live, but the revenue-linked contract means the bill grows with your sales - that is the trade-off against Algolia or Rebuy, which price more predictably. It connects to Shopify Plus, Adobe Commerce, BigCommerce, Salesforce Commerce Cloud, Klaviyo and Attentive. See our Klaviyo listing and more AI ecommerce tools.
