Contentstack Canoe is an AI visibility tool that shows brands how ChatGPT, Gemini, Perplexity and Claude describe them when buyers ask for recommendations. Launched October 1, 2026 at ContentCon Europe in Amsterdam by CMS company Contentstack (CEO Neha Sampat, SVP Product Conor Egan), it is the vendor's first standalone product and targets SEO, growth and brand marketers who need to track answer-engine optimization rather than classic keyword rankings.
Core Features
- Buyer-question engine: scans your site to detect business, products, personas and up to ten competitors, then drafts staged questions (awareness, consideration, decision).
- Multi-engine reports: runs ChatGPT, Gemini, Perplexity and Claude side by side (Free covers ChatGPT and Gemini), each report taking about two minutes.
- Ranked fix list: every run ends with what to change and which sources the engines cited.
- Site audit: checks whether AI crawlers can read your pages and scores AI readiness.
- MCP server on Growth: pipes recommendations into Claude, Cursor or Contentstack Agent OS so agents can draft fixes.
Use Cases
- Marketing teams measuring whether AI answers name their brand versus competitors.
- Agencies managing AI-visibility reports across multiple client brands.
- Technical teams pulling the data into their own tools via REST API or MCP.
Pricing
Canoe has a Free plan at $0 with no card and no expiration (one brand, 20 prompts a month on ChatGPT and Gemini, a site audit and top recommendations). The Growth plan is $279 per month or $2,790 per year (five brands, all four engines, 2,000 prompts, API and MCP access). An Enterprise tier with SSO and custom pricing is planned for early 2027.
Our Take
Best for growth and SEO teams that need a defensible AI-visibility number for leadership reviews. The trade-off is that free users cannot edit the questions Canoe writes, and the visibility score depends heavily on the prompts — write your own on Growth to avoid vanity numbers. Explore more in our AI search tools section.
