
What is Photoroom
Photoroom is an AI photo editor for online sellers, content creators, and small teams who need clean product shots without a photo studio. Founded in 2019 in Paris by Matthieu Rouif and Eliot Andres, the app now reports more than 200 million downloads and roughly $94 million in annual revenue as of 2024.
Core Features
- Instant background removal cuts the subject out in one tap, then drops it onto studio backdrops or brand colors.
- The AI Background Generator paints realistic scenes such as shelves, streets, and kitchens from a text prompt.
- Batch mode processes up to 50 images at once, which suits catalog shoots.
- Retouch tools handle skin, shadows, and lighting, plus a resize preset tuned to Shopify, Amazon, and Instagram specs.
- A paid API is priced at about $0.02 per image for background removal and $0.10 per image for generative edits.
- An AI Video generator, launched in November 2025, turns product stills into short promo clips.
Use Cases
- E-commerce sellers listing on Shopify or Amazon who want white-background photos fast.
- Marketers building ad creatives and social posts without hiring a designer.
- Agencies handling high-volume catalog edits for retail clients including Netflix, Zomato, and Audi.
Pricing
Photoroom has a free plan with watermarks. Paid tiers are Pro at $12.99 per month, Max at $20.99 per month, and Ultra from $82.50 per month. An Enterprise plan and a pay-as-you-go API are available for larger teams.
Our Take
Best for high-volume product photography on a budget; the trade-off is that fine artistic control is thinner than in Adobe Photoshop. See more on aifreetool.site/tool-category/image-generation/.




