Photoroom - AI Photo Editor

What is Photoroom

Photoroom is an AI photo editor for online sellers, content creators, and small teams who need clean product shots without a photo studio. Founded in 2019 in Paris by Matthieu Rouif and Eliot Andres, the app now reports more than 200 million downloads and roughly $94 million in annual revenue as of 2024.

Core Features

  • Instant background removal cuts the subject out in one tap, then drops it onto studio backdrops or brand colors.
  • The AI Background Generator paints realistic scenes such as shelves, streets, and kitchens from a text prompt.
  • Batch mode processes up to 50 images at once, which suits catalog shoots.
  • Retouch tools handle skin, shadows, and lighting, plus a resize preset tuned to Shopify, Amazon, and Instagram specs.
  • A paid API is priced at about $0.02 per image for background removal and $0.10 per image for generative edits.
  • An AI Video generator, launched in November 2025, turns product stills into short promo clips.

Use Cases

  • E-commerce sellers listing on Shopify or Amazon who want white-background photos fast.
  • Marketers building ad creatives and social posts without hiring a designer.
  • Agencies handling high-volume catalog edits for retail clients including Netflix, Zomato, and Audi.

Pricing

Photoroom has a free plan with watermarks. Paid tiers are Pro at $12.99 per month, Max at $20.99 per month, and Ultra from $82.50 per month. An Enterprise plan and a pay-as-you-go API are available for larger teams.

Our Take

Best for high-volume product photography on a budget; the trade-off is that fine artistic control is thinner than in Adobe Photoshop. See more on aifreetool.site/tool-category/image-generation/.

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