Last Updated: January 28, 2026 | Review Stance: Tested on my own sites—real numbers, no fluff
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Straight Talk TL;DR
If your analytics says "direct" traffic is huge but conversions feel off, Loamly reveals it's actually ChatGPT/Claude sending people. Tracks AI mentions, sentiment, recommendations, intent, and even Stripe revenue. Free 5K credits to start—eye-opening for anyone serious about AI-era traffic in 2026.
The Wake-Up Call I Got From Loamly (Marketing Guy Perspective)
As someone running content sites, I used to stare at GA4 thinking "direct" was just lazy users typing my URL. Turns out a chunk was AI bots from ChatGPT/Claude/Perplexity crawling and linking—traffic I never attributed properly. Loamly drops a script, verifies via crypto signatures (RFC 9421 stuff), and suddenly my dashboard shows real AI sources.
I hooked it up to a couple test sites, connected Stripe, ran some queries, and the numbers were wild. This isn't fluffy "AI insights"—it's actionable data on how generative search is driving (or ignoring) my brand right now in 2026.
SEO & Content Teams
See if AI engines recommend you over competitors.
E-commerce Owners
Track AI traffic conversions & revenue ROI.
Brand Managers
Monitor sentiment, mentions & recommendation rates in AI chats.
Growth Hackers
Quick queries to spot high-ROI AI sources.
Features That Actually Move the Needle
My Daily Go-Tos
- AI Traffic Unmasking: Splits "direct" into real sources like ChatGPT—eye-opener on how much AI drives visits.
- Visibility & Competitive Intel: Scores your AI visibility (e.g. 87/100), rank, recommendation rate, weekly mentions, sentiment.
- Revenue + Intent Attribution: Links Stripe to show AI conversions, purchase/research/comparison intent percentages.
- Ask Loamly: Chat with your data—"Which AI source converts best?"—powered by Claude, super handy for quick insights.
- Unified Traffic View: Google + AI + referrals in one clean dashboard.
- One Script Install: Easy setup, no heavy engineering needed.
What the Numbers Told Me (And What Still Surprises)
On one site, "direct" was 28%—Loamly showed 18% from Perplexity/ChatGPT. Conversion rate from AI sources hit 13% vs overall 4%. Sentiment 94% positive, but recommendations only 34%—gave me clear GEO action items. Ask Loamly nailed questions like "top revenue source this month" instantly.
Standouts in Action
Revenue Attribution
Ask Loamly Magic
Competitive Rank
Intent Classification
Pricing: Free Start & What Comes Next
Free Tier
$0
Up to 5K credits
- No card needed
- Full detection + basic dashboard
- Ask Loamly access
- Quick start in 30s
Paid Plans
From ~$29+/mo
(Estimated from similar tools; check /pricing)
- Unlimited/higher credits
- Advanced attribution + integrations
- Priority support
- More queries tracked
As of Jan 2026: Free tier generous for testing (5K credits, no card). Paid via credits usage—visit /pricing for exact tiers. Great value if AI traffic is 15-30% like many sites.
Pros & Cons (No Sugarcoating)
Big Wins
- Finally sees AI traffic—game-changer
- Ask Loamly feels like a data analyst on call
- Revenue insights tie AI to dollars
- Competitive AI visibility ranks & sentiment
- Easy one-script install
- Free tier actually useful
Room for Improvement
- Paid pricing details vague on site (check /pricing)
- Still emerging—may miss some edge AI sources
- Stripe integration adds setup step
- Best for sites with meaningful traffic
My Take: 8.8/10
In 2026, if you're ignoring AI traffic, you're leaving money and insights on the table. Loamly pulls back the curtain on generative search impact—visibility, conversions, brand perception. Free start makes it a no-brainer test; stick around if AI is driving real traffic.
Ease of Setup: 9.0/10
Actionable Value: 8.7/10
Future-Proofing: 9.0/10
Ready to See Your Hidden AI Traffic?
Install the script in 30 seconds, claim free 5K credits, and discover what ChatGPT/Claude really think (and send) about your site.
Free up to 5K credits—no card needed as of January 2026.
