Soolo + Quizify: Sell a “Brand Quiz Funnel + Mini Brand Kit” Package (Leads + Clear Positioning)
Category: Monetization Guide
Excerpt:
Use Quizify’s AI Form Builder to create a high-converting brand quiz (logic jumps, scoring, outcomes, embeds, and integrations). Then use Soolo (marketed as an “AI Brand Builder”) to turn quiz answers into a consistent mini brand kit: positioning, messaging pillars, tone guidelines, and ready-to-use copy. Productize the whole thing as a fixed-scope package for coaches, creators, local businesses, and early-stage SaaS. This guide includes an SOP, templates, prompts, scripts, pricing tiers, and compliance guardrails (privacy, trademarks, refunds, and “no guarantees”).
Last Updated: January 24, 2026 | Review Stance: Practical workflow testing, includes affiliate links
- A brand quiz that captures leads and segments them.
- A mini brand kit that makes the client’s messaging consistent.
- A “done-for-you” setup that can be embedded on WordPress.
You’re not selling “a quiz tool.” You’re selling clarity + leads + a repeatable funnel.
- Market saturation: plenty of “AI branding” offers. Yours needs a clear deliverable.
- Refund risk: if you don’t define scope + revision policy, people will push forever.
- No guarantees: you can’t promise leads or revenue—only a properly built funnel.
A realistic start is selling 1–3 packages per week (not overnight riches).
“I’ll build a brand quiz that collects better leads and gives each person a personalized result—then I’ll turn those answers into a mini brand kit you can actually use.”
“I don’t promise ‘viral’ or ‘instant sales.’ I promise a clean funnel + usable messaging.”
Overview: the division of labor (so you don’t build chaos)
- AI Funnel Creator + AI Question Importer
- Logic jumps and personalization
- Scoring and outcome pages
- Embeds + integrations + follow-up emails (plan-dependent)
Your quiz is the “front door.” It should feel fun and frictionless.
Soolo markets itself as an AI Brand Builder. Use it as the “back office” where quiz answers become: positioning, messaging pillars, tone guidelines, and ready-to-use copy blocks.
Note: verify current Soolo features/pricing inside your own account before promising anything specific.
- Decide the quiz angle (what you’re segmenting)
- Make questions feel human (no “marketing robot” wording)
- Review the brand kit for reality and uniqueness
- Ship a clean PDF/Notion doc + embed on WordPress
Offer: pick ONE package (fixed scope = fewer headaches)
| Package | Deliverables | Best for | Boundaries |
|---|---|---|---|
| Brand Quiz Funnel (DFY) | 1 Quizify funnel with logic jumps + 3 outcomes + embed code + lead export + basic email alert. | Local businesses, coaches, creators | One funnel only. Copywriting edits limited to one round. |
| Quiz + Mini Brand Kit | Funnel + a 4–6 page mini brand kit: positioning, messaging pillars, tone rules, and 10 copy blocks. | Early-stage brands that need consistency | Not a full rebrand. Not logo design unless added separately. |
| Growth Pack (Add-ons) | Pixel/GA setup, email integrations, follow-up sequences, and “drop-off fixes” after 2 weeks of data. | Teams that want optimization | Requires access to analytics + agreed KPIs (still no outcome guarantees). |
SOP: the 90-minute “first build” (then you polish)
- 0:00–0:15 Pick the quiz angle + outcomes (3 outcomes is enough).
- 0:15–0:40 Use Quizify AI Form Builder to generate questions + logic jumps.
- 0:40–1:00 Write outcome pages in plain English + add a CTA.
- 1:00–1:20 Export a “result summary” for each outcome.
- 1:20–1:30 Feed results into Soolo to draft the mini brand kit.
The first version is supposed to be a bit rough. Don’t over-polish before you see real responses.
- Short questions, simple language, one idea per screen.
- Outcomes feel personal (not generic “you are a star”).
- Every outcome has ONE clear next step (book, download, buy, subscribe).
- Revision policy is written before the client asks for “just one more thing.”
- Building 12 outcomes instead of 3.
- Collecting tons of info but not doing anything with it.
- Promising leads or revenue.
- Letting revisions run forever.
Quizify build (practical steps + WordPress embed)
In Quizify, start a new funnel and use the AI builder. Don’t aim for “perfect” questions—aim for the right segmentation (the 3 outcomes you’ll map to).
- Intro (what they get)
- 6–10 questions
- Email capture (optional but common)
- Results page (3 outcomes)
Logic jumps are where quizzes stop feeling like forms. You’re basically saying: “If they answered X, don’t waste their time with Y.”
If they pick “I’m a solo coach” → show questions about offers and content cadence. If they pick “I’m an ecom brand” → show questions about product categories and repeat purchase.
Use Quizify’s embed option. On WordPress, paste the embed code into a Custom HTML block.
Tip: test on mobile. If it feels cramped, reduce question text and avoid huge images.
Soolo kit (turn answers into a mini brand system)
Don’t ask Soolo to “build a brand.” That’s too vague. Feed it a tight summary of quiz results and ask for specific outputs.
You’re building a kit the client can use next week, not a 60-slide strategy deck.
- Positioning statement (one sentence)
- Messaging pillars (3) + proof points
- Tone rules (do/don’t)
- Tagline options (5) + when to use
- Copy blocks (10): hero, about, CTA, FAQ, email intro, etc.
This is enough for a client to rewrite their homepage and stop sounding inconsistent.
- Is this actually true for the client, or just “nice words”?
- Any trademarked phrases or risky claims? Remove them.
- Does the tone match their audience (not yours)?
- Do the copy blocks sound like one brand, not 10 voices?
Assets (copy/paste kit): quiz blueprint + prompts + scripts
(1) Quiz blueprint: 3-outcome brand quiz
3-OUTCOME BRAND QUIZ (BLUEPRINT) Outcome A: "Clarity First" (needs positioning + offers) Outcome B: "Trust Builder" (needs proof + authority content) Outcome C: "Conversion Fix" (needs better CTAs + funnel flow) Question ideas (keep it 6–10 total): 1) What do you sell? (services / product / subscriptions / mixed) 2) Who do you sell to? (B2B / B2C / local / online) 3) What’s the biggest marketing pain right now? (leads / conversions / retention / clarity) 4) What do people misunderstand about you? (open text) 5) What’s your strongest proof? (case studies / reviews / portfolio / none) 6) What’s your current CTA? (book call / buy now / download / subscribe) 7) What’s your tone? (warm / direct / bold / playful) 8) Optional: collect email to send results Outcome page structure: - 1 sentence: what you are - 3 bullets: what to fix first - 1 CTA: “Want the Mini Brand Kit?”
(2) Prompt: Soolo mini kit generator (tight + useful)
You are an AI brand strategist. Build a MINI BRAND KIT (4–6 pages). Keep it practical. Avoid buzzwords. No trademarked slogans. Client info: - Website: [link] - Audience: [who they sell to] - Offer: [what they sell] - Biggest pain: [from quiz] - Current tone: [from quiz] - Proof assets: [from quiz] Output: 1) Positioning statement (1 sentence) 2) Messaging pillars (3): - pillar title - 2 proof points - 1 example phrase 3) Tone rules (do/don’t list) 4) Tagline options (5) + when to use 5) Copy blocks (10): - homepage hero (headline + subhead + CTA) - about section (short + long) - FAQ (5 Q/A) - email welcome paragraph - social bio (1–2 lines)
(3) Sales DM (short, not cringe)
Hey — quick question. Do you already have a lead quiz on your site that: 1) segments people (so you’re not treating everyone the same), and 2) gives a personalized result they actually read? I build a “Brand Quiz + Mini Brand Kit” package: - the quiz captures better leads - the kit makes your messaging consistent If you want, I can show you a one-page example of the deliverable.
(4) Revision policy (paste into your terms)
REVISIONS (SIMPLE) Included: - 1 revision round on quiz copy (wording/clarity) - 1 revision round on the mini brand kit (tone/fit) Not included (new scope): - adding new outcomes after approval - adding a second quiz/funnel - full website rewrite - logo design or custom illustration Revision window: - Please send revision notes within 7 days of delivery.
Pricing (non-hype) + tool costs
| Tier | Price idea | Includes | Good for |
|---|---|---|---|
| Starter | $149–$399 | 1 quiz funnel + embed + 3 outcomes + export setup | Local businesses, solo offers |
| Standard | $399–$999 | Quiz funnel + Mini Brand Kit + 1 revision round each | Brands that need consistency |
| Optimization Add-on | $99–$399 | 2-week review: drop-off fixes + copy tweaks + CTA test | Teams with traffic |
Quizify has a free plan and paid tiers (Basic/Growth/Pro) based on submissions, funnels, embeds, and advanced features. Pick the plan that matches your client volume.
Soolo pricing/features should be verified directly in your account before you quote clients.
Selling “branding” as an infinite conversation. Productize it. Fixed outcomes. One revision round. Ship.
Compliance corner (privacy, trademarks, refunds)
| Risk | What it looks like | Guardrail | Suggested wording |
|---|---|---|---|
| Privacy | Collecting more data than needed | Ask only what you will actually use; avoid sensitive PII | “We collect only the information needed to provide your results.” |
| Trademarks | Taglines/names that conflict with existing brands | Client is responsible for trademark checks; you provide suggestions | “Name/tagline suggestions require legal clearance by the client.” |
| No guarantees | Client expects leads/sales guaranteed | Promise deliverables only; avoid income claims | “No specific lead or revenue outcomes are guaranteed.” |
| Refunds | “This isn’t what I expected” | Define scope + revision window + proof of delivery | “Refunds apply only if deliverables are not delivered on time.” |
Option A (clean): - Full refund only if the quiz + kit are not delivered within the agreed timeline. - Once delivered, no refunds (service time provided). - One revision round included within 7 days. Option B (friendlier): - One revision round included. - If the deliverable has clear factual errors (e.g., wrong offer details), it will be fixed within 48 hours. - If not fixed, 50% refund available within 48 hours.
AI-Assisted Work: We may use AI tools to speed up drafting and ideation. Final deliverables are reviewed and edited by a human. The client is responsible for final approval and any legal clearance (e.g., trademarks).
- Coaches & creators who need better lead quality
- Local businesses collecting inquiries
- Early-stage SaaS tightening messaging
