Animated Video Production Workflow: Create Engaging Content with Toonly and Vyond

Category: Monetization Guide

Excerpt:

This tutorial shows you how to build a complete animated video production service using Toonly for quick, affordable 2D animations and Vyond for polished, enterprise-grade video content. Learn when to use each tool, how to position them for different client budgets, and the exact workflow for delivering professional animated videos without traditional animation skills. Perfect for creators who want to tap into the growing demand for explainer videos, training content, and marketing animations.

LAST UPDATED
March 16, 2026
Toonly + Vyond Animated Video Production Drag-and-drop Enterprise-ready
The skill gap that keeps businesses paying $5,000+ per video

Every business needs animated videos. Almost none can afford a dedicated animator. That's the gap you fill.

Here's what I've learned from 50+ client conversations: they know animated explainer videos convert better than talking heads. They know training videos with visuals improve retention. They know animated ads get shared more than static images. But when they get a quote for $3,000-10,000 per minute of animation, the project dies.

The demand exists. The budget often doesn't. That's where you come in.

This workflow uses Toonly for fast, affordable 2D animations and Vyond for polished, enterprise-grade productions. You're not selling animation skills — you're selling the outcome: "Your concept → A professional animated video ready to deploy." Two tools, two price points, one complete service offering.

Two-tier service model
TIER 1: TOONLY
Quick, affordable animations
Simple 2D style, preset characters, fast turnaround, budget-friendly pricing
+
TIER 2: VYOND
Enterprise-grade productions
Advanced character builder, lip-sync, professional templates, premium pricing
=
COMPLETE SERVICE
Animated video solutions for every budget level
Reality boundary: These tools eliminate the technical barrier to animation, but they don't eliminate the creative work. You still need to write scripts, plan scenes, choose appropriate visuals, and edit for pacing. The tools make animation accessible; they don't make it automatic.

The Animation Gap: why businesses need this but can't access it

What businesses actually need
  • Explainer videos for landing pages
  • Product demo animations
  • Training and onboarding videos
  • Social media animated ads
  • Internal communication videos
  • Sales presentation openers
  • Customer testimonial animations
Animation converts. They know it. They can't afford it.
What stops them from getting it
  • "Professional animation costs $5,000-15,000 per minute"
  • "We don't have an in-house animator"
  • "Animation agencies have 4-6 week lead times"
  • "We need revisions but they charge per change"
  • "Our budget is $500, not $5,000"
  • "We tried DIY but it looked unprofessional"
The gap isn't demand. It's accessible pricing.
Market reality check
85%
Want animated content
$3K-15K
Agency price per minute
2-3x
Higher conversion with animation
High demand. High agency prices. Low-budget alternatives don't exist — until you offer one.

Tool Comparison: when to use which platform

🎬
Toonly
toonly.com

Drag-and-drop 2D animation software designed for non-animators. Desktop application with preset characters, backgrounds, and props. Quick learning curve, fast production, simple cartoon style.

Strengths
Fast learning curve, affordable, quick turnaround, simple interface
Best For
Social media ads, simple explainers, small business content, budget projects
Pricing
One-time purchase ~$67-137, or subscription options available
Your pricing tier: Budget-friendly projects ($200-600 per video)
🎭
Vyond
vyond.com

Enterprise-grade animated video platform with advanced character builder, lip-sync, AI-powered features, and professional templates. Browser-based, used by Fortune 500 companies for training and marketing.

Strengths
Professional polish, advanced customization, AI features, enterprise templates
Best For
Corporate training, enterprise explainers, premium clients, professional productions
Pricing
Subscription: $25-149/month depending on plan and features
Your pricing tier: Premium projects ($800-2500 per video)
Decision matrix: which tool for which client
Client FactorUse ToonlyUse Vyond
BudgetUnder $1,000 total$1,000+ available
Timeline1-3 days needed1-2 weeks acceptable
Brand sophisticationCasual, friendly, approachableProfessional, corporate, polished
Use caseSocial media, simple explainersTraining, investor decks, B2B sales
Revisions expected1-2 rounds, simple changesMultiple rounds, stakeholder feedback

Toonly Method: fast animations for budget-conscious clients

Step 1 — Script and scene plan

Before touching the software:

  • Write the script — 150 words = ~1 minute of video
  • Break into scenes — Each scene = one message
  • Plan transitions — How scenes connect
  • Identify characters — Who appears where
  • List props needed — Objects, backgrounds, text
Pre-planning cuts production time by 50%
Script template structure
SCENE 1 (Hook - 5 sec)
[Problem statement or question]

SCENE 2-4 (Body - 40-50 sec)
[Solutions, features, benefits]
[One key point per scene]

SCENE 5 (CTA - 5-10 sec)
[Clear next step + contact]
Step 2 — Build in Toonly
  1. Open Toonly and create new project
  2. Set canvas size (1920x1080 for standard, 1080x1920 for social)
  3. Choose background for each scene:
    • Office, home, outdoor, abstract
    • Import custom backgrounds if needed
  4. Add characters and position them
  5. Add props, text boxes, shapes
  6. Set animations (enter, exit, actions)
  7. Record or import voiceover
  8. Time all elements to audio
  9. Add background music (adjust volume)
  10. Preview and export MP4
Time estimates
30-sec video: 2-3 hours
60-sec video: 4-5 hours
90-sec video: 6-8 hours
Includes script, production, and 1 revision round
Pro tip: create scene templates
Build reusable scene templates for common situations: problem introduction, feature highlight, testimonial frame, CTA ending. Save these as starting points. This turns 4 hours of work into 2 hours for similar projects.

Vyond Method: enterprise-grade productions for premium clients

Step 1 — Discovery and brand alignment

Vyond projects need more upfront work:

  • Brand guidelines — Colors, fonts, logo usage
  • Target audience — Who's watching this?
  • Distribution — Where will it live?
  • Tone — Formal, casual, humorous?
  • Existing assets — Characters, imagery to incorporate
Premium pricing means premium discovery
Vyond key features to leverage
- Character Creator (custom brand characters)
- Lip-sync (automatic voice-to-mouth)
- AI-powered script-to-video
- Brand asset library
- Professional templates
- Multi-style options (whiteboard, 2D, contemporary)
Step 2 — Production workflow
  1. Choose video style (2D, whiteboard, contemporary)
  2. Use template or start from scratch
  3. Build custom characters if needed:
    • Match brand colors and style
    • Create 2-3 character variations
  4. Build scenes using drag-and-drop
  5. Add voiceover (record or upload)
  6. Enable lip-sync for characters
  7. Add transitions and effects
  8. Include branded elements throughout
  9. Preview and gather feedback
  10. Export in required formats
Time estimates
60-sec video: 8-12 hours
2-min video: 15-20 hours
3-5 min video: 25-40 hours
Includes discovery, custom characters, and 2 revision rounds
Pro tip: build client character libraries
For enterprise clients, create a full character library: spokesperson, customer personas, employees, executives. Document these with naming conventions. Future videos become faster and maintain brand consistency. This is a deliverable you can upsell.

The Pack: what you deliver to clients

BUDGET TIER
Quick Explainer (Toonly)
  • 60-second animated video
  • Script included (or client-provided)
  • Standard Toonly characters and backgrounds
  • Voiceover (AI or client-provided)
  • Background music
  • 1 round of revisions
  • MP4 delivery (1080p)
Your time: 4-5 hours | Price: $300-600
PREMIUM TIER
Professional Explainer (Vyond) ⭐
  • 90-120 second animated video
  • Script development included
  • Custom character design (branded)
  • Professional voiceover coordination
  • Brand color integration
  • 2 rounds of revisions
  • Multiple format exports
  • Character library for future use
Your time: 15-20 hours | Price: $1200-2500
File delivery structure
/Animated_Video_[ClientName]
  /Final
    video_main_16x9.mp4 (primary)
    video_social_1x1.mp4 (Instagram/Facebook)
    video_stories_9x16.mp4 (TikTok/Reels)
  /Source_Files
    project_file.toonly or .vyond
    /Assets
      voiceover.mp3
      background_music.mp3
  /Documentation
    script_final.docx
    character_guide.pdf (Vyond projects)
    revision_log.txt

Pricing Real: complete service structure

ServiceToolIncludesTimePrice (USD)
Simple ExplainerToonly30-60 sec, basic characters3-5 hrs$250-500
Standard Explainer ⭐Toonly60-90 sec, script, voiceover5-8 hrs$500-800
Professional ExplainerVyond60-90 sec, custom characters10-15 hrs$800-1500
Enterprise Package ⭐Vyond2-3 min, full branding, character library20-30 hrs$2000-3500
Training Video SeriesVyond5-10 videos, consistent style40-80 hrs$4000-8000
Monthly RetainerBoth2-4 videos/month, priority15-25 hrs/mo$1500-3000/mo
Where this fits
Below animation agencies ($5,000-15,000 per minute). Above Fiverr template jobs ($50-150). You're offering professional animation at accessible price points with two tiers for different budgets.
Upsell opportunities
Additional revisions ($50-100 each), rush delivery (+50%), multiple formats ($75), character library ($300-500), script writing ($150-300), voiceover coordination ($100-200).

Launch: your first 3 clients

1
Create portfolio videos in both styles
Make 2 sample videos: one in Toonly (friendly, casual style) and one in Vyond (professional, corporate style). Use the same script for both. This demonstrates your range and lets clients see the difference in quality tiers.
2
Target businesses with outdated video content
Search YouTube for company explainers from 3-5 years ago. Many look dated now. Reach out: "I saw your explainer video — still good content, but the visual style is showing its age. Here's what an updated version could look like."
3
Partner with marketing agencies
Many marketing agencies don't offer video because it's outside their expertise. Pitch yourself as their white-label animation partner. They get a new service to offer; you get steady work without finding clients directly.
Best target clients
  • SaaS startups — need product explainers
  • Training companies — need course content
  • HR departments — need onboarding videos
  • Marketing agencies — white-label opportunity
  • E-commerce brands — need product demos
Outreach template
Hi [Name],

I noticed [Company] doesn't have an
animated explainer on your homepage
yet. Research shows these increase
conversions by 2-3x compared to
static content.

I create animated videos at two
price points: quick, affordable
options ($300-600) and premium
productions ($1200-2500).

Can I send you a 30-second sample
relevant to your industry?

[Your name]
Start creating animated videos that sell
Need more AI tool combinations?

Find free AI tools for every step of your content workflow at aifreetool.site

Tags： , , , , , , , ,
FacebookXWhatsAppEmail